Evaluation

 

Once the prototype of the new user-friendly packaging is made it is important to evaluate the bearing of the chosen prototype on production, distribution, economy etc. and to compare the results to the purpose determined in the initial phases.

 

Test the prototype several times

It is important to test the prototype before putting it into production and generally as early as possible – and preferably several times during the process.

 

  • Test the prototype on end users but also by mechanical tests. This way the company can prove that the packaging has become easier to open.
  • Compare prototype figures from the mechanical test with figures from the preliminary tests using the calculation model.
  • Use end user observations in the same way as by the preliminary tests that set off the idea generation. Remember to test the target group. You can benefit from using a new group of test persons. That way they will not be prejudiced. It is also good to test together with other products. This way the company can get a good picture of the ergonomics, function, graphics, user-friendliness etc. of the new packaging.

 

Repeat evaluation after adjustments

The evaluation helps you to have a basis for either implementing adjustments to the prototype or putting the new packaging into production.

  • Repeat the evaluation if it is necessary to adjust the prototype. Repeat the process until a satisfactory result has been obtained.
  • Save useful advice from the development process for another time.

 

Quality control

When the new packaging is ready it is wise to evaluate continuously.

  • Control that the packaging continuously meets the criteria for user-friendly packaging e.g. by mechanical tests.
  • Evaluate how the end users receive the packaging – both by end user studies and customer enquiries.
  • Evaluate how the new packaging affects production, distribution, marketing and product sales.

 

 

Evaluering