A workshop on more user-friendly packaging serves multiple purposes: To gather all stakeholders in the projects and establish a common understanding of the challenges in the existing packaging and develop ideas and concepts for a more user-friendly packaging.


The number of participants in the workshop will typically be 10 to 25 persons. It will be beneficial to allocate an entire workday for the workshop.


If you need help to facilitate a creative workshop please contact User-friendly Packaging >>



Example of a workshop program

The workshop day could look like this:


1. Introduction

  • The company’s marketing or sales department presents the market, the target group, competitors, customer satisfaction, trends, new materials etc.
  • The person responsible for the project presents phase 1 and Research phase 2 from the process towards user-friendly packaging.  The presentations should make it clear: What is the problem with the existing packaging? What is the purpose developing new packaging?
  • Possibly a presentation from external participants on e.g. new packaging technologies. Allocate app. 30-45 minutes for the presentations. 


2. Exercise: Analyse the different types of packaging

  • Form groups of 3-5 persons with different occupational backgrounds. These groups should be maintained in the next exercise using inspiration from the useful advice on developing user-friendly packaging as well as the gathered knowledge of the packaging and its end users.
  • Each group needs a number of physical specimens of packaging requiring analysis in order to examine and open them.
    Allocate app. 30 minutes for this exercise


3. Exercise: Understand the end users

  • Make groups of 3-5 persons with different occupational backgrounds.
  • Let the groups of people with different occupational backgrounds watch the video clips of the end users recorded in phase 3, End user observations.
  • This exercise is especially beneficial if a packaging needs to be redesigned.
  • Note insights from the videos. Don’t forget to note the insights on video cards (PDF 1 page). This could be useful later on in the development process.

Allocate 60 minutes all in all – app. 30 min. to watch and 30 min. to discuss insights and key points.



4. Idea generation

Idea generation is all about transforming concrete knowledge into concrete solutions. Insights from the videos are used to inspire new packaging solutions.

In order to generate as many ideas as possible the process could be a brainstorm. The number of participants in a brainstorm should be 3 to 6 persons. Set a time frame for the brainstorm so that all participants know the terms.


Brainstorm rules are simple:

  • All ideas are useful.
  • Build on or combine other ideas.
  • Do not criticise during a brainstorm.
  • Remember to write/draw all ideas and comments


Use models and sketches for the brainstorm:

  • In order to visualise the ideas the participants can build or draw models. This makes it easier to convey the ideas to the other participants. The models can be based on the existing packaging and be made using paper, foil, scissors, tape etc.
  • Remember to document/photograph the entire process for later use. You can use concept cards (PDF 1 page) to register each single idea.

Allocate app. 90 minutes for idea generation


5. Round-off of the day

Presentations from the day and delegation

  • Each group presents their concepts for the other participants. After the presentation concepts for further processing are chosen. Presentation of ideas should be videotaped.
  • Prioritisation of ideas and recapitulation the same day. A co-ordinator is selected to manage the further development process.

Allocate all in all 20-30 minutes: app. 5-10 min. to each group presentation and 15-20 min. for prioritisation and responsibility delegation.