End users




Forbrugernes adfærd


Approach >>

The end user approach is essential for how the packaging is perceived.

Forbrugernes fysiske kræfter


Physical strength >>

Make sure that your packaging matches your target group’s physical strength.



User profiles >>

Here you will find profiles of some of the end users we have visited and observed during this project.



Video archive >>

Here you can see some videos from user observations where the end users open different types of packaging.