Video archive

 

Here we show you a selection of our video observations in Danish. Use them as inspiration for your own projects or as an inspiration to how this kind of observation can be conducted.

 

Through this entire project we have used video observations to document end user behaviour and opinions on packaging as well as the opening procedure. The video observations have already been used as an inspiration for developing new packaging concepts in a number of substantial Danish companies.

 

 

 

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See example of how end users perceive the opening instructions on a packaging. Read more on graphics and colours here >>

 

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See example of what the packaging design matters for the end users.
Read more on packaging design here >>

 

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See an example of how end users opened Rynkeby’s existing packaging
and alternative types of packaging.
Read more on the company case here >>

 

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See an example of how end users opened Skare’s existing packaging
and alternative types of packaging.
Read more on the company case here >>
 

 

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See an example of how end users opened Tulip’s existing packaging
and alternative types of packaging.
Read more on the company case here >>
 

 

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See examples of how end users can be forced to use different tools in order to open ordinary packaging.
Read more on end users use of tools here >>

 

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See example of what opening packaging implies for people with reduced strength in their hands.
Read more on end users physical strength here >>

 

Why video observations?

Because there is a difference between what we say and how we do!

 

Video observation is being used to a greater extent to document end user behaviour. The advantage of this kind of observation is that you obtain an audiovisual documentation of the situation which gives the most realistic picture. Video observation as a method excels in situations where the interaction between people or people and product needs documentation.

 

You can read more about end user observations here >>

 

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See example of how end users perceive the opening instructions on a packaging.Read more about graphics and colours here >>

 

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See example of how end users approach opening a packaging.
Obtain useful advice on more user-friendly packaging here >>
  

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See an example of how end users opened Rynkeby’s existing packaging
and alternative types of packaging.
Read more on the company case here>>

 

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See an example of how end users opened Schulstad’s existing packaging
and alternative types of packaging.
Read more on the company case here>>

 

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See an example of how end users opened Kelsen’s existing packaging
and alternative types of packaging.
Read more on the company case here>>

 

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See examples of how end users can be forced to use different tools in order to open ordinary packaging.
Read more on end users use of tools here >>
 

 

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Read more about end users >>